Overview | Over the past decade, Mergers and Acquisitions (M&As) have reached unprecedented levels as companies use corporate ﬁnancing strategies to maximize shareholder value and create a competitive advantage. Acquisitions occur when a larger company takes over a smaller one; a merger typically involves two relative equals joining forces and creating a new company. Most Mergers and Acquisitions are friendly, but a hostile takeover occurs when the acquirer bypasses the board of the targeted company and purchases a majority of the company’s stock on the open market. A merger is considered a success if it increases shareholder value faster than if the companies had remained separate. Because corporate takeovers and mergers can reduce competition, they are heavily regulated, often requiring government approval. To increase the chances of a deal’s success, acquirers need to perform rigorous due diligence — a review of the targeted company’s assets and performance history — before the purchase to verify the company’s standalone value and unmask problems that could jeopardize the outcome.
Methodology | Successful integration requires understanding how to make trade-offs between speed and careful planning and involves these steps:
1. Set integration priorities based on the merger’s strategic rationale and goals;
2. Articulate and communicate the deal’s vision by merger leaders;
3. Design the new organization and operating plan;
4. Customize the integration plan to address speciﬁc challenges: act quickly to capture economies of scale while redeﬁning a business model; and sacriﬁce speed to get the model right, such as understanding brand positioning and product growth opportunities;
5. Aggressively implement the integration plan: by Day 100, the merged company should be operating and contributing value.
Application | Mergers are used to increase shareholder value in the following ways:
• Reduce costs by combining departments and operations, and trimming the workforce
• Increase revenue by absorbing a major competitor and winning more market share
• Cross-sell products or services
• Create tax savings when a profitable company buys a money-loser
• Diversify to stabilize earning results and boost investor confidence